Ali Spicer Coachinghigh-performance life coaching
Knowing you want something different or more isn't the same as knowing how to create it... or why you can be so capable and still so damn stuck.
My whole life people told me I had "so much potential."
Um, cool. But if I had “so much potential,” why the hell was I so stuck? My life looked nothing like the one I wanted to create.
I knew I was capable of more. I knew I wanted to make changes…
But for some reason, I just... couldn’t.
Eventually, I couldn’t take it anymore, and I became obsessed with answering one question:
Why can some people create the results and life they want, while other equally hardworking, equally capable people… stay stuck?
Hey, I'm Ali.
I help hardworking, capable people understand what's actually keeping them stuck so they can finally create the results and life they want.
My work combines deep transformational coaching, behavioral insight, and practical strategy. I have an uncanny knack for identifying patterns, connecting dots, challenging assumptions, and helping people turn internal insight into external action that creates real change and real results.
I've worked with men and women around the world, helping them uncover what's holding them back so they can start creating the results and life they actually want.
I'm a wife, a mom of four, and a business owner who's spent more than a decade intentionally building a career, income, and life around the people and things that matter most to me.
Credentials:
Certified Mastery Method Transformational Coach
ICM Platinum Practitioner
B.S. Business & Communications
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“Throughout our coaching sessions I was led to transform what I knew intellectually about inner work into action steps that created lasting change, instead of just talk. ... After each session I felt myself becoming who I wanted to be, versus only talking about her. ... I have more confidence in myself and more ease in using/sharing my voice, which is one of the goals I set forth at the beginning of working together.”
Cara N.
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“I feel like we got through SO much in so little time. I went into that session feeling extremely worried and blocked. I came out with a game plan, feeling energized for my next steps. Even better, my mindset around my block went from ‘I don’t want to do it and am terrified of it’ to ‘it’s a necessary step in my journey and I’m excited to face it’. ... What I wanted to get out of the session was clarity, focus, and comfort. Ali was so thorough that I got all of that times 10, plus added motivation.”
Leigh G.
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“One of my biggest hesitations about coaching was working with someone who wanted to take 'their' ideas and implement them into my life. The experience Ali took me through made my wants/ideas into tangible results. ... This is NOT your mamas coaching. Take the leap. Ali is worth her weight in gold and will make sure that you get out of the experience what you put into it. AND with a realistic non BS approach.”
Randee G.
For a long time I was stuck as fu… real stuck.
“Full of potential” I couldn’t seem to use.
I listened to podcasts.
I took courses.
I read all kinds of books, including dozens of biographies of successful people.
I studied all kinds of personal development.
I went woo—manifestation, the Law of Attraction, universal energetic principles.
I went practical—time management, productivity hacks, morning routines.
I doubled down on discipline. I freakin HUSTLED! I worked even harder, sacrificed more, and slept less.
But, umm... unfortunately... I stayed stuck. I still couldn’t create the results and life I wanted.
Then one afternoon, while doom scrolling in equal parts self-loathing and self-pity, I stumbled across something I'd never seen before…
It was a free challenge to help you reach your goals.
Ok, don’t get me wrong, I'd already tried approximately 234,098 free things—so I’d seen that before.
But this woman was talking about another kind of experience. It wasn’t really a challenge… or a course… or a training…
It was something different.
I figured... what the hell, it couldn't make me stucker. So I showed up.
At one point, the coach asked for a volunteer for a live demonstration.
She chose a woman at random from the group and added her to the call.
This woman had a tangible goal. She knew what she wanted. She was working toward it.
And she couldn't understand why she wasn't making progress.
She wanted it so badly, but she just couldn't seem to make it happen.
And seriously, it wasn't like she was doing nothing. She was actually staying really busy... but mostly just going in circles.
👀 I'm listening...
The coach asked her what was stopping her.
She said she didn't know. She paused, and then mumbled something about not having enough time, but sort of trailed off. It was obvious that it sounded like as lame of an excuse to her as it did to the rest of us.
But instead of of giving her another strategy or hack or “lesson” (lecture) about time blocking, the coach started asking questions… about HER.
What she thought… and felt. What she believed. What she feared. What she wanted to happen.
And what she didn't want to happen…
It was so wild to watch it unfold in real time, because you could see it dawning on her.
For the first time, this woman was starting to see what those circles were all about.
One part of her desperately wanted to reach her goal and create that life...
…but another part of her was terrified of what would happen if she actually did.
She wasn't lazy. She wasn't unmotivated. She wasn't missing some magical, unknown-to-her strategy for reaching her goal that would finally change everything. She didn’t need more education, or another certification, or to find “the right” time...
Of course, all of those “problems” were real, but none of them were actually her problem—they weren’t what was actually holding her back and keeping her stuck.
It was something different…
The real reason she hadn’t been able to make any lasting progress was because she kept bringing the same internal patterns to every new strategy and idea she tried... so she kept getting the same. damn. results.
I remember sitting there, part inspired, part excited, and part pissed that nobody had ever taught me any of this stuff before! After all that personal development study—WTF?!
It didn't matter how many strategies I tried, how hard I worked, how I time-blocked, what my morning routine looked like, what courses I took, or how badly I wanted to reach my goals or make changes…
Everywhere I went, there I was.
CIRCLES.
Painful, frustrating circles.
That afternoon changed everything I thought I knew about why I was stuck—and what to do about it.
That afternoon is why I do what I do today—the way I do it.
Because when people understand what's actually keeping them stuck, they can stop wasting their time, money, energy, and LIFE going in circles—and start creating the results and life they actually want.
Sometimes you just need something different.
Something Different 
Let's Hang Out
I don't think you’re stuck for the reasons you think you are.Let’s connect the dots, challenge assumptions, question popular advice, and have conversations that make you go: