I’ve known the general direction I wanted to go in life for a very long time. Not every detail, but definitely the big-picture vision. The coaching business and brand that I have now has been my visio...

Remember Cool Runnings, the 90s movie about the Jamaican Olympic bobsled team? The coach tells one of the team members, about their pursuit of a gold medal, “If you’re not enough without it, you’ll ne...

HEY, I'M ALI!

I'm a certified transformational coach. My unique calling is helping you show up for yours. I’m so happy you’re here and we’re connecting! 

Since you're poking around the site of a tra...

I used to get real sick of hearing, in books, blogs, podcasts, or programs, that I needed to be willing to “do the work." I’d think: I don’t know what facking work you're talking about, because I’m wo...

Either / or. One, or the other. The message is clear. You can’t have it all, so don’t want it, don’t expect it, don’t even think it.

"Why can’t you just be grateful for, and satisfied with, what y

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Easy:
achieved without great effort; presenting few difficulties
a period of time free from worries or problems

Ease:
absence of difficulty or effort.
make (something unpleasant, painful, or inten...

I heard an analogy recently that landed so fully for me. I want to share it because a.) it’s such a clear expression of something that's written on my heart, a piece of me that I want to share with yo...

You know the Roger Bannister story, right? It was believed that it was impossible to run a mile in less than 4 minutes. For years many tried, and all failed. Until 1954, when Bannister broke the 4-min...

FEAR. Fear of rejection. Fear of failure. Fear of success. Fear of being seen. Fear of speaking up, speaking out, or speaking…at all! Fear of looking stupid. Fear of judgement. Fear of getting it wron...

It’s better to do it imperfectly than not at all.

You can work with messy. You can improve the first draft. You can shift over time; As you know better, you can begin to do better.

You learn a lot f...

At this point in the collective evolution, visualization is pretty widely accepted as a powerful tool to help you reach your goals. It was brought further into mainstream acceptance by top level athle...

We tend to set floors and ceilings, internal limits on what we can BE, DO and HAVE. Those limits definitely apply to how much we can earn. If you want to create more freedom (financial freedom, time f...