Do you watch sports? Even if you don't, I think you'll know what I'm talking about here. You know how, during every sports game broadcast on TV, when a player makes an error, or a coach calls a play t...

I’ve known the general direction I wanted to go in life for a very long time. Not every detail, but definitely the big-picture vision. The coaching business and brand that I have now has been my visio...

Remember Cool Runnings, the 90s movie about the Jamaican Olympic bobsled team? The coach tells one of the team members, about their pursuit of a gold medal, “If you’re not enough without it, you’ll ne...

HEY, I'M ALI!

I'm a certified transformational coach. My unique calling is helping you show up for yours. I’m so happy you’re here and we’re connecting! 

Since you're poking around the site of a tra...

I used to get real sick of hearing, in books, blogs, podcasts, or programs, that I needed to be willing to “do the work." I’d think: I don’t know what facking work you're talking about, because I’m wo...

Over and over again -- here on the blog, in my social content, in my day-to-day conversations, all the ways and places -- I talk a lot about internal transformation, and/or doing the internal work. I ...

TAKE MASSIVE ACTION! That’s the battle cry of the Hustlers. It’s the subject of approx 2,346,923,947 books. Just 10X your efforts, right? Hustle and grind, and live and die by caffeine. If you work ha...

I heard an analogy recently that landed so fully for me. I want to share it because a.) it’s such a clear expression of something that's written on my heart, a piece of me that I want to share with yo...

You know the Roger Bannister story, right? It was believed that it was impossible to run a mile in less than 4 minutes. For years many tried, and all failed. Until 1954, when Bannister broke the 4-min...

FEAR. Fear of rejection. Fear of failure. Fear of success. Fear of being seen. Fear of speaking up, speaking out, or speaking…at all! Fear of looking stupid. Fear of judgement. Fear of getting it wron...

It’s better to do it imperfectly than not at all.

You can work with messy. You can improve the first draft. You can shift over time; As you know better, you can begin to do better.

You learn a lot f...

Favorite author in the areas of personal development and/or biz strategy?

I’ve probably read at least one of their books.

Favorite course or program in the same areas?

I’ve probably taken it, or on...