You know what you want. More income. More freedom. More fulfillment.

That part is clear. It’s the how that feels muddy.

You see people out there doing it—building the life, the business, the career,...

Your life looks good on paper. You’re successful, responsible, and so dependable. You’ve done it “right." You've checked the boxes and had success. 

But something still feels off. And since you don’t...

I’ve been there too, friend. For a lot of years, if you looked up “you’re doin’ too much, bro” in the dictionary, I’m pretty sure my face would be there. 😅

Here’s why trying to outwork (or out-do, ou...

When my dog wants a treat, he doesn’t pretend like he doesn’t.
He doesn’t wonder if he’s being too pushy.
He doesn’t spiral into self-doubt or question whether he’s “done enough” to earn it.

He just ...

Once upon a time, there was a girl we’ll call Emma. Emma crushed it in school, and when she entered the workforce—same. She showed up early, stayed late, went above and beyond. People respected her. T...

In the high performance and achievement space we’re taught (surprisingly often🤨) to ignore how we feel, and focus only on what we do.

👉 Discipline, they say, is doing the thing regardless of how you ...

I’ve known the general direction I wanted to go in life for a very long time. Not every detail, but definitely the big-picture vision. The coaching business and brand that I have now has been my visio...

Remember Cool Runnings, the 90s movie about the Jamaican Olympic bobsled team? The coach tells one of the team members, about their pursuit of a gold medal, “If you’re not enough without it, you’ll ne...

HEY, I'M ALI!

I'm a certified transformational coach. My unique calling is helping you show up for yours. I’m so happy you’re here and we’re connecting! 

Since you're poking around the site of a tra...

I used to get real sick of hearing, in books, blogs, podcasts, or programs, that I needed to be willing to “do the work." I’d think: I don’t know what facking work you're talking about, because I’m wo...

Either / or. One, or the other. The message is clear. You can’t have it all, so don’t want it, don’t expect it, don’t even think it.

"Why can’t you just be grateful for, and satisfied with, what y

...

Over and over again -- here on the blog, in my social content, in my day-to-day conversations, all the ways and places -- I talk a lot about internal transformation, and/or doing the internal work. I ...