There’s a reason trust is so low online right now—especially in the coaching and personal development space. And I don’t need to spell out why, do I?

You’re seeing the same things I am:

• the overni
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You know what you want. More income. More freedom. More fulfillment.

That part is clear. It’s the how that feels muddy.

You see people out there doing it—building the life, the business, the career,...

Your life looks good on paper. You’re successful, responsible, and so dependable. You’ve done it “right." You've checked the boxes and had success. 

But something still feels off. And since you don’t...

I’ve been there too, friend. For a lot of years, if you looked up “you’re doin’ too much, bro” in the dictionary, I’m pretty sure my face would be there. 😅

Here’s why trying to outwork (or out-do, ou...

When my dog wants a treat, he doesn’t pretend like he doesn’t.
He doesn’t wonder if he’s being too pushy.
He doesn’t spiral into self-doubt or question whether he’s “done enough” to earn it.

He just ...

Remember Cool Runnings, the 90s movie about the Jamaican Olympic bobsled team? The coach tells one of the team members, about their pursuit of a gold medal, “If you’re not enough without it, you’ll ne...

HEY, I'M ALI!

I'm a certified transformational coach. My unique calling is helping you show up for yours. I’m so happy you’re here and we’re connecting! 

Since you're poking around the site of a tra...

Either / or. One, or the other. The message is clear. You can’t have it all, so don’t want it, don’t expect it, don’t even think it.

"Why can’t you just be grateful for, and satisfied with, what y

...

Easy:
achieved without great effort; presenting few difficulties
a period of time free from worries or problems

Ease:
absence of difficulty or effort.
make (something unpleasant, painful, or inten...

You know the Roger Bannister story, right? It was believed that it was impossible to run a mile in less than 4 minutes. For years many tried, and all failed. Until 1954, when Bannister broke the 4-min...

FEAR. Fear of rejection. Fear of failure. Fear of success. Fear of being seen. Fear of speaking up, speaking out, or speaking…at all! Fear of looking stupid. Fear of judgement. Fear of getting it wron...

We tend to set floors and ceilings, internal limits on what we can BE, DO and HAVE. Those limits definitely apply to how much we can earn. If you want to create more freedom (financial freedom, time f...